About Melissa Wildstein
Founder, Marketing Strategist, Entrepreneur & Speaker.
Melissa Wildstein is the founder of The Matchstick Group. She drives brand leadership and growth through innovative, data-driven marketing strategies, partnering with start-ups and Fortune 500 companies to uncover opportunities and deliver impactful results.
Driving Innovation and Leadership
Melissa leads a core team of account service personnel and an extensive team of creative talent in the service of branding, strategy, and advertising for medical-device companies.
Since the company’s inception over 10 years ago—among other leadership responsibilities—Melissa is the Chief Whiteboard Officer, creative problem solver, and data-driven leader of an amazing team doing extraordinary work on behalf of their clients. She credits a data-driven, analytical, thoughtful approach to communicating information along with a highly collaborative style as contributing to the success of The Matchstick Group, which was recognized as one of MM&M’s Ones to Watch the last two years. With an undergraduate degree in business from the University of Georgia and an MBA in marketing and strategy from New York University, she brings a strong component of business prowess to the medical device sector.
Balancing Creativity and Life
When not tending to the needs of clients and staff, Melissa is elbow deep in DIY “slime projects” with her two daughters, or in the kitchen trying to copy the projects posted in The Purple Cupcake’s Instagram feed: #epicfail.
As the founder of The Matchstick Group, Melissa spent over a decade igniting growth for medtech companies through innovative marketing strategies that turn ideas into impact. Leading a multi-million dollar agency while balancing family, personal goals, and community commitments, Melissa is passionate about showing that you can excel in business without compromising your values.
Melissa’s leadership philosophy centers on fostering creativity, empowering teams, and building meaningful partnerships. At the heart of everything she does is a belief in transformation—whether it’s helping clients redefine their markets, mentoring young professionals, or manifesting the life Melissa envisions for herself and others.